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October 20th, 2016 | Sterling
As a marketer, I’m often thinking about the experience people have with our brand. From our website copy to our product marketing, everything is about telling a story that is engaging, easy to understand and makes us look like a problem-solving hero. But, marketing is far from the only department trying to make our company look like a rock star. In fact, when it comes to our recruiting team, a lot of time is spent thinking about how our candidate’s experience will impact whether or not they choose to come aboard.
While at the HR Tech Conference this month, I was fortunate enough to attend an employee lifecycle presentation hosted by Christina McClung (Chief People Officer, Canada at Capital One) and Kevin Grossman (VP, Research & Analytics at Talent Board). The session “Empowering a Better Candidate Experience: Capital One’s Transformative Business of Recruiting,” focused on the importance of viewing the candidate as a customer.
Having the best applicant “first experience” from recruiting through to first day activities and requirements will help build candidate and business goodwill. Find out more information on the latest expert articles on the importance of having an effective, reliable and accurate screening program will help in your hiring needs in our white papers and eBook resources center.
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